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Yahoo’s share of US desktop searches falls below 10 percent

bing-yahooJuly 22, 2014

The gap is widening between Bing and Yahoo, which are the second and third most popular search engines, respectively.

In comScore’s recently released data for June 2014 for desktop searches in the US, Yahoo’s share fell to 9.8 percent, which is its lowest percentage ever. The Yahoo share was expected to fall below 10 percent for the June report, since it fell .1 percent from March 2014 to April 2014 (from 10.1 to 10 percent) in the comScore report.

Mobile searches, which now account for about 30 percent of Internet traffic in the US, are not included in these numbers.

The Search Alliance holds steady, but Bing is growing

Microsoft’s (Bing’s) share grew to 19.2 percent in the June 2014 report. The Bing-Yahoo Search Alliance held at 29 percent from the previous report, which means that Bing appears to have grown at the expense of Yahoo. The combined share of Bing and Yahoo has never risen above 29 percent since the Search Alliance was announced in July 2009.

Things have done a complete 180 for Bing and Yahoo over the last 5 years. In the July 2009 comScore report, Yahoo held a 19.3 percent share while Bing had 8.9 percent. But perhaps in a foreshadowing of what was to come, Yahoo’s share had fallen .3 percent (from 19.6) from the previous month, while Bing’s share grew .5 percent (from 8.9) from that same June 2009 data.

Both Bing and Yahoo are still a distant second and third to search engine giant Google, which still holds the lion’s share of the desktop search market in the US at 67.6 percent.

Where Yahoo DID grow

While Yahoo is losing its share of the desktop search market in the US, it did grow in the area of paid searches for the second quarter of 2014. Yahoo reported a 5 percent increase in paid search revenue from the second quarter of 2013 (up to $403 million from $385 million)

Yahoo is still second in US mobile search share with 9.3 percent, according to StatCounter. Google is a runaway first at 85 percent and Bing is third at 5.5 percent.